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09 April 2020
Zoom launched in 2011 and offers free or paid meeting/conferencing facilities. By December 2019, the app was used by about 10mn consumers across both sides of the business. There was no way the company could have foreseen how use would balloon during the coronavirus epidemic. By March 2020, more than 200mn users were registered and active on the app (https://www.bbc.co.uk/news/technology-52133349). In much the way that the word “Google” is a recognised verb denoting online search, the word “Zoom” has become synonymous with online video conferencing. The app’s popularity has seen the company share price more than double through March, at a time when most shares are dropping like a stone.
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